Wednesday, January 25, 2012
This Is Your Brain On Shopping!
My sister will buy a blouse for $25, change her mind, and go back to the store to return it. She will then find a tablecloth and a set of glasses she likes which cost $30. At the register, she only pays the $5 difference. In her mind, the tablecloth and glasses cost $5. So, she feels very good about her purchases.
I will buy a pair of socks on sale for 40% off. In the same store, I buy a pair of boots for full price. In my mind, the sale item and full price item average each other out, so I feel very good about my purchases.
When I mentioned to my daughter that I was going to blog about my shopping condition, I expected her to roll her eyes, which is the reaction I get from both of my kids, no matter what I say. She is extremely bright and I knew she wouldn’t get my shopping “logic”. What she said next almost knocked me off my chair. When she buys something online, and then cancels the purchase, she considers the refund "free money". And, she feels good about it. Poor girl. I guess it’s in her DNA.
I’m sure by now you are wondering if you, too, suffer from the shopping condition. There is a simple test. Go to a store you like and buy a gift card. The next day, go back to the same store and make a purchase using the gift card. If it feels like you are getting the item for free, you could be a long-lost relative of mine.